First UFC Event to be Held in Serbia, Scheduled for Saturday, August 1, at Belgrade Arena
Meridianbet Leads the B2C Division of Meridian Holdings Inc. (NASDAQ: MRDN)
BELGRADE, Serbia, July 25, 2026 (GLOBE NEWSWIRE) — Meridian Holdings Inc. (NASDAQ: MRDN) (the “Company”) today announced that the Company’s subsidiary Meridianbet has been named Presenting Partner of UFC FIGHT NIGHT:
MEDIC vs. RODRIGUEZ, on Saturday, August 1, at Belgrade Arena in Belgrade, Serbia. The event will be the first UFC has held in Serbia, where Meridianbet will be its exclusive sponsor in the sports-betting category.
The partnership will include branding inside the Octagon during the event, logo placement across official event marketing (including key art and round cards), an in-venue commercial at Belgrade Arena, and a digital and social media campaign across UFC’s web, video and social channels.
The event will will be distributed internationally through UFC’s broadcast partners, reaching a global audience.
“Serbia is where Meridianbet’s story began 25 years ago, and there is no bigger stage to mark that anniversary than UFC’s first-ever event in the country,” said William Scott, Chief Executive Officer of Meridian Holdings. “Combat sports sponsorship has long been part of our brand strategy, and partnering with one of the most-watched properties in global sports is a natural next step as we continue to build visibility for our firm across the region and the world.”
Meridianbet was founded in Serbia in 2001 and has since operated in the market continuously. The partnership marks the brand’s most visible association with a global sports property to date.
Meridianbet has sponsored combat sports for years, from elite professional cards to grassroots martial arts events, and the category remains one of the brand’s most visible. The partnership also reflects a long-running commitment to sport in the communities where Meridianbet operates. :Across its markets, Meridianbet supports clubs, youth academies and local sports programs, from grassroots level to elite competition, alongside community initiatives in health and education.
ENDS
About Meridian Holdings Inc.
Meridian Holdings Inc. (NASDAQ: MRDN), headquartered in Las Vegas, Nevada, is an established B2B and B2C gaming technology group operating across over 25 international regulated markets.
The Company’s B2C division is led by Meridianbet Group, a leading online sports betting and gaming operator founded in 2001 and licensed across Europe, Africa, and South America. Meridian’s B2B division, comprising game developer Expanse Studios and iGaming platform GMAG, develops, licenses, and distributes proprietary gaming technology to a global client base. Additional subsidiaries include RKings Competitions (pay-to-enter prize competitions in the UK), MexPlay (regulated online casino in Mexico), and Classics for a Cause (Australia’s leading subscription-based digital memberships and trade-promotion lottery). The Company’s software automatically declines gaming or redemption requests originating in the United States, in strict compliance with U.S. law. For more information, visit www.meridian-holdings.com
About UFC®
UFC® is the world’s premier mixed martial arts (MMA) organization, with more than 700 million fans and approximately 363 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while distributing programming to an estimated 1 billion broadcast and digital households across 210 countries and territories. UFC’s athlete roster features the world’s best MMA athletes, representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada.
For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok.
Forward-Looking Statements
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