Fresh reports have surfaced alleging a digital campaign aimed at undermining the public image of Kenya’s First Lady, Rachael Ruto, while boosting the profile of Pastor Dorcas Rigathi.
Sources claim the initiative was coordinated by former Deputy President Rigathi Gachagua, who reportedly enlisted the services of political blogger Pauline Njoroge.
According to insiders, the campaign sought to portray Pastor Dorcas as more engaged with the public and more impactful in social initiatives compared to the First Lady.
Pauline Njoroge is said to have mobilized a network of bloggers and online influencers to amplify carefully crafted content across social media, shaping public perception in favor of Pastor Dorcas.
Central to the campaign was a digital narrative known as Mama Boys, which emphasized Pastor Dorcas’s hands-on involvement in community programs, particularly youth rehabilitation and social outreach.
Coordinated posts, blogs, and online commentary highlighted her activities consistently, while indirectly casting doubts on the visibility and effectiveness of the First Lady.
The operation reportedly involved substantial coordination, content creation, and ongoing online engagement.
Sources indicate that Pauline Njoroge received KSh 2.2 million to oversee the campaign, ensuring a sustained digital presence and the amplification of targeted messaging.
Observers noted that as the campaign progressed in 2024, online discourse increasingly praised Pastor Dorcas’s initiatives while criticism of the First Lady intensified across various platforms.
The effort appears to have been designed to create a public comparison between the two leaders’ spouses, ultimately casting the First Lady in a less favorable light.
