Incoming Senator Nick Mararo is stepping up efforts to promote voter registration and civic awareness in Nyeri, with a strong focus on engaging young people.
His approach, which began with small group discussions, is now drawing wider attention as more youth show interest in taking part in how their communities are governed.
What started as casual conversations has slowly grown into a movement where young voices are becoming more active at the grassroots level.
Mararo says his motivation comes directly from the young people he meets across the county. In these meetings, many speak openly about their desire to be included in decisions that affect their daily lives.
Issues like employment, education, and healthcare are often raised, with many expressing frustration at being left out of important processes.
According to him, this growing interest reflects a shift among the youth, who now want to move from being observers to active participants.
In recent weeks, there has been a noticeable increase in the number of young people registering as voters in Nyeri. This trend is linked to ongoing awareness campaigns that aim to simplify civic processes and explain why participation matters.
Mararo believes that once young people understand their rights and the impact of their choices, they are more likely to take part in shaping their future.
The phrase “Tuko Kadi” has become popular during these drives, serving as a reminder of the importance of having a voter’s card.
For many, it represents more than just registration. It is seen as a tool that allows citizens to hold leaders accountable and demand better services.
This message appears to be resonating, especially among first-time voters.
Beyond registration, these initiatives also include discussions on life skills and social issues. Community events such as local sports gatherings are being used to pass important messages in a relaxed setting.
Here, young people learn that civic participation goes beyond elections. It includes attending meetings, understanding budgets, and following up on development projects.
While online discussions among youth have been common in Kenya, translating that energy into real action has often been a challenge.
In Nyeri, however, there are signs of change. More young people are taking practical steps, showing that awareness combined with clear guidance can lead to action.
Mararo maintains that progress will take time and consistent effort. He continues to encourage individuals to register and stay informed.
