Mwelekeo Insights carried out a study to assess how Kenyans over 30 view the younger generation, especially following key political developments in mid-2024.
The research focused on perceptions regarding Gen Z’s role in governance, work habits, and social values. The results revealed that while many older Kenyans acknowledge the influence of Gen Zs in different areas, misunderstandings persist, creating generational friction.
However, the data also suggests there are chances for cooperation between both groups.
One major takeaway from the survey is that 77% of those questioned see Gen Zs as politically aware.
Many respondents observed that younger individuals frequently engage in political discussions, particularly on social media platforms, where they debate governance and social justice.
However, 13% disagreed, arguing that Gen Zs’ participation is more about emotions than deep understanding. The remaining 10% were uncertain, showing that while some appreciate their involvement, skepticism still exists about their overall impact. Views on activism were split among respondents.
Mwelekeo Insights found that 51% supported Gen Z protests and campaigns against misgovernance, viewing their actions as well-organized. This suggests that older Kenyans acknowledge the effectiveness of youth-led movements that have emerged in recent times.
However, 44% felt that such activism lacks order, which could limit its long-term success. Another 5% remained undecided, expressing no strong opinion for or against it.
Leadership potential was another key issue examined. The survey found that 57% of respondents believe that Gen Zs can lead, though they require guidance to sharpen their governance skills.
Meanwhile, 35% thought that Gen Zs reject traditional leadership frameworks and may not be interested in taking up leadership roles. The remaining 8% were neutral. This suggests that while many see leadership potential in the younger generation, there is also concern about their readiness to lead effectively.
Social and cultural values were another point of discussion. An overwhelming 84% of respondents considered Gen Zs progressive, particularly on matters such as gender rights, mental health, and environmental concerns. This indicates broad recognition of their modern approach to societal issues. However, 13% opposed these progressive views, likely due to traditional beliefs, while 3% held a neutral stance.
The responses show a generational difference in perspectives on social matters.
The study also examined economic contributions and attitudes toward work.
A notable 74% of those surveyed acknowledged that Gen Zs are highly entrepreneurial, engaging in online businesses, freelancing, and digital content creation.
This recognition suggests that older Kenyans appreciate the innovative ways the youth are earning a living. However, 21% labeled them as lazy, arguing that they lack long-term career ambition, while 5% remained unsure.
The division in opinion highlights the generational gap in work expectations and approaches.
Another area explored was how Gen Zs handle financial challenges. Mwelekeo Insights found that 77% of respondents commended their ability to cope with economic hardships, particularly in a tough job market and an era of inflation.
On the other hand, 23% felt that Gen Zs are struggling more than they appear. This shows differing views on how well young people are adapting to financial difficulties. The research also looked at how Gen Zs fit into conventional work environment.
A notable 48% of participants felt that younger employees have trouble adjusting to traditional workplace norms.
Around 39% saw them as resistant to established structures, while 13% thought some were making efforts to blend in. The findings suggest that while some Gen Zs are adapting, many prefer a different approach to employment.Generational differences in work styles, lifestyles, and communication were also assessed.
According to Mwelekeo Insights, 64% of older Kenyans saw clear distinctions in these aspects between Gen Zs and previous generations. However, 32% reported no major differences, while 4% were uncertain. The responses indicate that while differences exist, they may not be as pronounced for everyone.
Despite these contrasts, many respondents expressed optimism about intergenerational collaboration. A majority, 78%, believed that mentorship programs, open discussions, and joint projects could bridge the gap between older and younger generations. However, 14% dismissed the idea of collaboration, while 8% were uncertain. This suggests that although differences remain, many see potential for working together and fostering understanding.
The Mwelekeo Insights study provides a detailed look at how Kenyans over 30 perceive Gen Zs. While older individuals acknowledge the younger generation’s political awareness, activism, and modern values, concerns remain about their work ethic and integration into conventional structures.
The survey indicates a willingness among many to engage in mentorship and dialogue, showing that while tensions exist, there are also opportunities for cooperation to benefit society as a whole.
To access the full survey details, visit their official website at https://mwelekeo.com/report/kenyans-above-30-perceptions-of-genzs.
You can also find the complete report on their social media platforms: X (@MwelekeoKe), Facebook (@MwelekeoKe), Instagram (@MwelekeoKe), TikTok (@MwelekeoKe), LinkedIn (@MwelekeoKE), and YouTube (@Mwelekeo).
