Mwelekeo Insights conducted a study analyzing the evolving perceptions of marriage among women aged 30 and below in Nairobi. The research sought to understand how career ambitions, financial independence, societal expectations, and personal freedom shape young women’s views on marriage.
It also examined how regional, educational, religious, and cultural factors influence these perceptions.One of the most striking findings was that only 29% of respondents considered marriage an essential life goal.
A majority, 53%, stated that marriage was not a priority, while 18% remained unsure. This shift in attitude highlights a growing trend where women increasingly prioritize personal and professional development over traditional expectations.
While marriage has long been seen as a societal milestone, these findings suggest that younger women are redefining success and fulfillment on their own terms.
Despite this shift, societal pressure remains a factor, with half of the participants admitting to feeling some level of expectation to marry.
However, an equal percentage rejected the notion that traditional expectations should dictate their choices, indicating a growing resistance to external influences when making personal life decisions.
Personal freedom was another significant concern. A substantial 60% of women believed marriage would negatively impact their independence, reinforcing the idea that many young women view marriage as a potential limitation on their autonomy.
In contrast, 25% saw marriage as a positive change, while 15% remained neutral. These figures highlight the complexities of how modern women balance the idea of companionship with their desire for self-determination.
When it comes to the preferred age for marriage, there was a notable shift toward later commitments.
While 30% of respondents preferred to marry between the ages of 28-30, a larger portion—45% expressed comfort with getting married beyond 30.
This suggests a growing acceptance of delaying marriage in favor of achieving personal and financial stability first.
Perhaps the most unexpected finding was the openness toward polygamous marriages. While traditionally viewed as outdated by many urban dwellers, 51% of respondents expressed a willingness to enter polygamous unions if it meant economic transformation in their lives.
This indicates a pragmatic approach where financial security is prioritized over conventional marital norms.Overall, the study reflects changing perspectives on marriage among young women in Nairobi.
While marriage remains an option, it is no longer seen as a necessity or a defining life goal. The emphasis is shifting toward financial independence, career growth, and personal freedom, with many women choosing to challenge traditional societal expectations in favor of self-determined paths.
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